Why Instagram Reels?
1 billion monthly active users. Millennials and Gen Z; ideal for visual storytelling, influencer representations and allows brands to leverage; well-suited for brands that want to promote a lifestyle.
Successful stories on Instagram Reels
Bala
Results: Bala, a fitness Equipment brand’s creative use of Instagram Reels from year 2020 to demonstrate unique and fun workout routines helped the brand go viral, leading to increased visibility and sales.
Strategy: Influencer Collaborations; Encouraging users to share their own workout routines featuring Bala equipment; Educational Content; Visual Appealing
Dumpling Time
Results: Asian restaurant in SF significantly grew in Instagram followers and engagement since 2021. Increased customer visits and online orders. Strengthened brand presence in the local community.
Strategy: Sharing captivating videos of chefs making dumplings from scratch; Using polls and Q&A sessions to engage with followers and answer questions about their menu; Encouraging customers to share their own photos and videos of their dining experiences.
Flo
A period tracker and ovulation calendar app.
Strategy: Flo’s Instagram content focused on women’s health education, sharing infographics, health tips, and personal stories. They created a supportive community by encouraging users to share their experiences; answer common health questions and provide daily health tips; Collaborations with health influencers and experts.
Result: Flo’s Instagram strategy helped increase app downloads and user engagement, making it a trusted resource in women’s health.
