Why YouTube Shorts?
YouTube Shorts leverages the massive user base of YouTube; 2 billion logged-in monthly users; Shorts are designed to compete with TikTok and Instagram Reels.
Particularly effective for brands targeting a broad age range; Suitable for brands looking to educate, entertain, and provide value through diverse content types.
Successful stories on Shorts
Gillette
Gillette created short, impactful videos focusing on the theme of self-care and grooming tips. These videos were designed to be informative and engaging, capturing the attention of a younger audience on YouTube Shorts. The strategy helped boost brand awareness and sales by reaching millions of potential customers
Rosetta Stone
Rosetta Stone utilized YouTube Shorts to create quick language learning tips and tricks. These short videos were easy to digest and share, helping the brand to significantly increase traffic to their site and boost subscription rates.
Aéropostale
The clothing brand partnered with YouTube influencer Bethany Mota to create Shorts that featured fashion tips and new clothing lines. This collaboration helped Aéropostale to connect with a younger audience and drive sales during the campaign.
