Why TikTok?
1.5 billion monthly users; popular among Gen Z and Millennials; vibrant, trend-savvy user base.
TikTok content is very entertaining and does not require high visual professionalism but it must be very sensitive to cultural trends and new developments among young people.
Brands successful on TikTok tend to be bold, interesting, and adept at storytelling through music and trends.
Keywords: Viral, Trends, Challenges, Creativity, Youth Engagement
Successful stories on TikTok.
Squishmallows
Brand: toys.
Results: Sales of Squishmallows surged by 300% in 2022, making them one of the top Christmas toys that year. The brand's visibility and engagement on TikTok played a significant role in this success.
Strategy: leveraging user-generated content (UGC); shared collectioning and hunting experiences using the hashtag #squishmallowhunting, which amassed over 700 million views.
SEEQ Supply
Brand: protein powder startup.
Results: By employing Shopify Pixel and Value-Based Optimization, SEEQ was able to target high-value customers, significantly enhancing their conversion rates and overall sales.
Strategy: SEEQ Supply, a protein powder startup, utilized TikTok’s branded solutions and Paid Ads to enhance brand awareness and drive website conversions. Product demos; behind-the-scenes content; highlighting product’s unique value.
Nice Shirt. Thanks!
Brand: custom shirts based on short, user-submitted statements.
Results: Their initial video went viral, gaining over 1.5 million views and 370,000 likes. The brand now has over 440,000 followers and 7.7 million likes on TikTok, turning their small business into a successful venture.
Strategy: Founders Hayden Rankin and Mason Manning created custom shirts based on short, user-submitted statements. Their relatable and engaging content resonated with a wide audience on TikTok.
Street Brew Coffee
Brand: local coffee shop
Results: This local coffee brand grew its TikTok following to over 900,000 and garnered 20 million video likes. Consistency in posting and engaging content were key factors in this growth.
Strategy: branding of owner’s personal life; consistency in daily coffee-making videos; showcasing everything from iced KitKat lattes to pour-over coffee techniques.
